Regulation In Practice

Regulation in Practice

Healthcare professionals deserve clarity and confidence when it comes to the wellness guidance they share with their clients. This page is designed as both a trusted resource for understanding the complex regulatory landscape and a reflection of the Unilever Wellbeing Collective’s deep commitment to safety, compliance, transparency and scientific integrity. We invite you to explore how the Unilever Wellbeing Collective instills a culture of compliance grounded in safety, transparency, scientific integrity, and regulatory excellence.

The Pathway to a Trusted Supplement

The U.S. dietary supplement industry (inclusive of vitamins, minerals, amino acids, botanicals, etc.) is regulated by the U.S. Food and Drug Administration under a distinct framework established by the Dietary Supplement Health and Education Act (DSHEA) of 1994, which classifies dietary supplements as a subcategory of food.

Products in the Unilever Wellbeing Collective are legally governed by their regulatory classification. While some, such as Liquid I.V., are considered conventional foods, most fall under the subcategory of dietary supplements. Both categories are held to strict safety, labeling and manufacturing standards enforced by federal oversight. This framework ensures consumer protection at every stage — from formulation to post-market monitoring — ensuring that products are safe, truthfully labeled and responsibly marketed.

At the Unilever Wellbeing Collective, compliance with regulatory standards isn’t just a requirement — it’s a responsibility we take seriously and a promise we make to every healthcare professional, consumer and community we serve. Across our brands, we are committed to delivering wellness solutions that are not only safe and transparent, but also grounded in rigorous science and responsible manufacturing. Unilever Wellbeing Collective meets industry standards to uphold the trust placed in us by the public and health professionals alike.

U.S. Food and Drug Administration (FDA) regulations require manufacturers, packers and holders of dietary supplements to follow Current Good Manufacturing Practices (cGMPs) to help ensure identity, purity, quality, strength and composition. The law prohibits the sale of adulterated products, and companies bear the responsibility to ensure their supplements are safe and compliant before they reach the market.

Our approach: Every Unilever Wellbeing brand uses carefully vetted ingredients, supported by internal quality assessments and safety reviews prior to market introduction.

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Manufacturing & Quality Control

Once ingredients are selected, the product must be manufactured under strict quality protocols. The FDA requires adherence to cGMPs for dietary supplements. These regulations govern everything from raw ingredient testing and process controls to documentation, sanitation and final product testing.

Current Good Manufacturing Practices ensure:

Our commitment:

Unilever Wellbeing Collective brands follow all cGMP standards and brands like SmartyPants, Nutrafol and OLLY obtain third-party certifications for certain products, such as an NSF certification for added assurance.

Labeling, Claims & Compliance

What appears on a dietary supplement label — and in its advertising — is tightly controlled.

All dietary supplement product labels must indicate that it is ”Dietary Supplement” on the front of the label, along with the Net Quantity of Contents or the amount of the product, a Supplement Facts Panel (SFP), Ingredient Statement and Name and address of the manufacturer, packer, or distributor, usually found on the side panel. Other common label elements include usage instructions or directions, warning statements, and product claims.These claims must comply with FDA regulations and cannot suggest treatment or prevention of disease unless specifically approved.

Advertising claims are regulated by the Federal Trade Commission (FTC), which mandates that any health-related, structure/function, or nutrient content claims be supported by competent and reliable scientific evidence. All advertising must be truthful, not misleading, and substantiated prior to dissemination."

The responsibility doesn’t end when the product reaches the shelf.

The FDA conducts inspections and evaluates product safety and labeling, while the FTC monitors advertising across channels. These agencies can issue warning letters, impose fines or pursue other administrative actions to address noncompliance.

By law, supplement companies must continue to monitor its products after they are on shelves.

Our vigilance: As the FDA conducts inspections, Unilever Wellbeing Collective also frequently audits its manufacturing partners to ensure each meets Unilever Wellbeing standards and are compliant with regulations.

At the Unilever Wellbeing Collective, regulatory excellence is not just a practice—it’s a promise. From ingredient selection and manufacturing to labeling, claims, and post-market surveillance, we embed compliance into every step of the product lifecycle. This unwavering commitment ensures that healthcare professionals and consumers alike can trust the safety, transparency, and scientific integrity of our wellness solutions. As the regulatory landscape continues to evolve, we remain steadfast in our mission to uphold the highest standards—delivering products that meet legal requirements and exceed expectations.

THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE.

This information is provided as a medical and scientific educational resource for the use of dieticians and other licensed healthcare professionals. This information is intended for Practitioners to use as the basis for determining whether to recommend these products to their clients. All recommendations regarding protocols, dosing, prescribing and/or use instructions should be tailored to the individual needs of the client considering their medical history and concomitant therapies. This Information is not intended for use by consumers.