Category of Personal Information Use Cases Categories of Recipients to Whom Personal Information Is Disclosed for Business Purposes Categories of Third Parties to Whom Personal Information Is Sold or Shared for Targeted or Behavioral Advertising
Identifiers, such as name, email address and other information To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
California Customer Records (Cal. Civ. Code § 1798.80(e)), such as birthdate and payment information To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies N/A
Commercial Information, such as shopping history and other information relating to your hobbies, interests and shopping behavior To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks;Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies  Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
Internet / Network Information, such as IP address, device information, and analytics data To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
Geolocation Data, such as location information you’re your device or estimated based on your IP address To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
Protected Classification Characteristics under California or US Law To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you/td> Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
Sensory Information, such as audio, electronic, visual, thermal, olfactory, call recordings, or similar information To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies N/A
Other Personal Information, such as information you post on our Platform or on social media pages, and information you submit to us To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies Business Partners; Online Advertising Networks; Analytics Vendors; and Social Media Networks
Inferences and Consumer Profiles, such as predictions about your interests and preferences To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security, legal, and infrastructure purposes purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies N/A
Types of Sensitive Personal Information
We will only process your Sensitive Personal Information in accordance with applicable law, such as obtaining your consent prior to processing. If you are a resident of a state with a law governing “consumer health data”, we provide details about our consumer health data practices in our Consumer Health Data Privacy Policy.
Categories of Sensitive Personal Information Use Cases Categories of Recipients to Whom Sensitive Personal Information Is Disclosed for a Business Purpose Categories of Third Parties to Whom Sensitive Personal Information Is Sold or Shared for Targeted or Behavioral Advertising
Account Credentials Allowing Access to An Account To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for security, legal, and infrastructure purposes purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies N/A
Health-Related Information, such as if you are part of one of our consumer programs or a survey or quiz, we may receive from you directly certain health related information to better serve you, such as general health history, wellness information and other related information, other prescriptions or supplements that you may use, dietary habits, sleep habits, and wellness habits, or information collected when you contact us to report a complaint or an adverse event occurring in connection with one of our products To provide our products and services; to improve our products and services; to understand your interests; to provide product or service recommendations; to respond to your requests or questions; to communicate with you; for short-term, transient use, including nonpersonalized advertising; to verify or maintain the quality or safety of a product, service or device sold by us; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you If you participate in a consumer research study where we have collected your informed consent, then for use as outlined in the particular informed consent form. Service Providers or Contractors including  Research Organizations or Agencies, Marketing / Advertising / Media Agencies, Analytics Vendors, Retail Merchandising Vendors, Fulfillment Partners, Marketing Mix Measurement Providers, Payment Processing Vendors, Data Management Platforms, Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies N/A
Personal information revealing race, ethnicity, religious or philosophical beliefs, sexual orientation, citizenship, immigration status, citizenship status To provide our products and services; to improve our products and services; to understand your interests; to determine your eligibility; for marketing purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies N/A
Precise Geolocation from Your Device To provide our products and services; to improve our products and services; to respond to your requests or questions; to determine your eligibility; for marketing purposes; for security, legal, and infrastructure purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you Service Providers or Contractors; Affiliates; Legally Compelled Disclosures as it Relates to Law Enforcement or Government Agencies; Regulatory Bodies N/A
Right to Know The right to request the following information relating to the personal information we have collected about you and disclosed about you:
  • The categories of personal information we have collected about you;
  • The categories of sources from which the personal information was collected;
  • The business or commercial purposes for collecting, selling, or sharing the personal information;
  • The categories of third parties with whom the business shares personal information;
  • The categories of personal information sold, and for each category identified, the categories of third parties to whom it sold that particular category of personal information; and
  • The categories of personal information that the business disclosed for a business purpose, and for each category identified, the categories of third parties to whom it disclosed that particular category of personal information.
Right to Access (Right to Know Specific Pieces of Information) / Portability The right to access and obtain a copy of the specific pieces of personal information we have collected about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible. 
Right to Correct The right to request that we correct your inaccurate personal information maintained by us.
Right to Request Deletion The right to request the deletion or erasure of personal information we have collected from you, subject to certain exceptions. 
Right to Opt Out of Data Sales or Sharing, Profiling (Right to Opt-Out of Targeted Advertising or Profiling) The right to direct us not to sell or share personal information we have collected about you to third parties, including for ad targeting/cross-contextual behavioral advertising.
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
Right to Limit Use of Sensitive Personal Information The right to direct us to limit our use of sensitive personal information to certain purposes and/or revoke a previously given consent to our use of sensitive personal information about you. LIMIT USE OF MY SENSITIVE PERSONAL INFORMATION
California’s “Shine the Light” Law California’s “Shine the Light” law (Civil Code § 1798.83) also permits California residents that have an established business relationship with us to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year or to have the right to opt-out of such disclosures.